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Social Media and Society

Regina Luttrell | Adrienne A. Wallace
€67.99
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A01=Adrienne A. Wallace
A01=Regina Luttrell
advertising
artificial intelligence
Author_Adrienne A. Wallace
Author_Regina Luttrell
Category=GTC
Category=JBCT1
Category=KJSG
communication theory
computer-mediated communication
digital communities
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Facebook
Instagram
introductory text
marketing
mass communication
media and culture
media and society
media literacy
media studies
media theory
Meta
methodology
pop culture
popular culture
strategic communication
TikTok
Twitter

Product details

  • ISBN 9781538185995
  • Weight: 660g
  • Dimensions: 176 x 250mm
  • Publication Date: 01 Jul 2024
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Paperback
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Description
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
About Adrienne A. Wallace | Regina Luttrell

Regina Luttrell, senior associate dean at Syracuse University’s S.I. Newhouse School of Public Communications, is a respected educator and scholar. She leads intricate research endeavors, fosters interdisciplinary partnerships, and has authored numerous books and journal articles.
Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.

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