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Social Media and the Cultural Politics of Korean Pop Culture in East Asia

English

By (author): Sunny Yoon

This volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region.

In the context of global diversification and growing public participation in global issues, it builds up a new theoretical perspective in order to explain the emerging power of Asia in the global mediascape. With a focus on Korean media, touching upon K-pop and the phenomenon of Hallyu and anti-Hallyu, the author also looks at Japan, China, and Taiwan in this regional study. Combining theory with ethnographic audience studies in East Asian countries, the book elucidates East Asian media in a larger context of the changing global structure and media technology.

This book will interest academics and students working on Asian popular culture and media, new media, East Asian studies, participatory media, and digital communication.

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Original price €49.99
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A01=Sunny YoonAge Group_UncategorizedAuthor_Sunny Yoonautomatic-updateCategory1=Non-FictionCategory=GTBCategory=GTCCategory=HCategory=JFCACategory=JFDCategory=UGNCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 18 Dec 2024

Product Details
  • Dimensions: 156 x 234mm
  • Publication Date: 18 Dec 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781032532707

About Sunny Yoon

Sunny Yoon is Professor in the Department of Media and Communication at Hanyang University Korea. She has published widely on Asian media cinema media technology and audience studies. She is the author of the book Global Media and Asian Identity (2020) and Communication Technology and Creative Industry (2021).

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