Social Media Cultures

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A01=Dhiraj Murthy
Author_Dhiraj Murthy
Cancel Culture
Category=GTC
Category=JBCC
Category=JBCT1
Category=UDBS
Celebrity Culture
Cultural Studies
eq_bestseller
eq_computing
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
forthcoming
Mobile Technology
Self Expression
Social Media
Social Networks

Product details

  • ISBN 9781666955323
  • Dimensions: 152 x 229mm
  • Publication Date: 20 Aug 2026
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Paperback
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In Social Media Cultures, Dhiraj Murthy provides a theoretically-grounded, historical exploration of the social media landscape. Uniquely tracing the evolution of social media – from traditional media like letters, postcards, and the telephone to new media and platforms – Murthy argues that these contemporary phenomena are not divorced from their analog antecedents. The historical and theoretical frameworks employed in this book allow readers to better understand the intricacies of nuanced modern dynamics like cancel culture, self-expression, and celebrity influence. Focusing on mobility, political discourse, and the power of witnessing from global perspectives, Murthy uses empirical case studies from both the Global South and North to demonstrate the profound impact of social media on culture, politics, and everyday life. Ultimately, Murthy encourages readers to reflect on their roles within the broader social media ecosystem and to consider the far-reaching consequences of social media engagement on a global scale. Scholars of communication, media studies, social media, and sociology will find this book of particular interest.
Dhiraj Murthy is professor of journalism and media studies in the Moody College of Communication, the Department of Sociology, and the School of Information at The University of Texas at Austin.

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