Social Media for Student Affairs in #HigherEducation
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A01=Brandon C. Waite
A01=Darren A. Wheeler
administrative settings
Author_Brandon C. Waite
Author_Darren A. Wheeler
campus goals
Category=JNK
Category=JNM
college
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eq_isMigrated=1
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eq_nobargain
eq_non-fiction
eq_society-politics
Facebook
higher education professionals
Instagram
integrated social media
online education practices
online practices
online technologies
organizational communication
snapchat
social media solutions
social media tools
student affairs efforts
student affairs professionals
technology
twitter
Yik Yak
Product details
- ISBN 9781475845747
- Weight: 404g
- Dimensions: 160 x 234mm
- Publication Date: 28 Feb 2020
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Given the ubiquity of online technologies in the lives of high school and college students, universities are increasingly turning to social media for the purpose of organizational communication. This book shines a light on these practices in order to better understand how platforms such as Facebook, Twitter, Instagram, and Snapchat are being used within the realm of student affairs. Each chapter will explore a different dimension of student affairs (e.g., admissions, career services, student health services) to provide an overview of key challenges and how new social media tools can be used to solve them. By providing examples that illustrate these evolving trends, this book is intended to help higher education professionals develop creative social media solutions that are appropriate for their own situations as they seek to strategically integrate social media into their student affairs efforts.
Brandon C. Waite, an Associate Professor of Political Science at Ball State University, earned his Ph.D. in political science from the University of Tennessee in 2008. His research deals with the use of online technologies for campaigning and organizational communication.
Darren A. Wheeler, a Professor of Political Science at Ball State University, earned his Ph.D. in political science from Miami University in Oxford, Ohio in 2004. His teaching and research interests include judicial politics, the American presidency, terrorism and homeland security, and social media in administrative settings.
