Social Media in Travel, Tourism and Hospitality
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A01=Evangelos Christou
Age Group_Uncategorized
Age Group_Uncategorized
Analysing Blog Content
Author_Evangelos Christou
automatic-update
B01=Marianna Sigala
blogs
Category1=Non-Fiction
Category=KNSG
Channel Presence
content
Conversational Human Voice
COP=United Kingdom
Delivery_Pre-order
destination branding
destinations
digital marketing strategies
DMO
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Global Web Index
hospitality industry research
HRI
IRU
Km Process
knowledge management tourism
Language_English
monitoring
NSD Process
Online Hotel Reviews
Online Travel Information Search
OSN Site
PA=Temporarily unavailable
phgld
Price_€100 and above
PS=Active
Rich Internet Applications
Sina Microblog
SMM.
social media analytics travel sector
Social Media Monitoring
Social Media Monitoring Tools
Social Penetration Theory
softlaunch
Support Km Process
tools
Travel Blogs
Travel Information Search Behaviour
Traveller Blog Entry
types
user-generated
user-generated content
vrfldo
Web 2.0 applications
wine
Wine Interested Consumers
Wine Tourism
Wine Tourism Destinations
Product details
- ISBN 9781409420910
- Weight: 800g
- Dimensions: 156 x 234mm
- Publication Date: 28 Jan 2012
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Marianna Sigala, Assistant professor, University of the Aegean, Greece, Evangelos Christou, Professor, Alexander TEI of Thessaloniki, Greece and Ulrike Gretzel, Associate Professor, University of Wollongong, Australia
