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Social Media Industries

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African Americans
Asian Americans
audience segmentation research
business models of social networking
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Common Carriers
digital communication studies
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ethics of social media
history of social media industries
Local Social Networking Sites
marketing social media
media business strategies
media industry analysis
Michigan State University
minority media consumption
Myspace Users
National News Media
National News Organizations
news and social media
online privacy ethics
Online Social Networking Sites
Pa Ce
Pop Star
Relationship Maintenance
Sina Weibo
Smart Phones
Social Media
social media and privacy
social media companies
social media demographics
Social Media Firms
Social Media Industries
social media industry academic research
Social Media Options
Social Media Privacy
Social Media Sites
Social Networking Site's Members
Social Networking Sites
Social Networking Site’s Members
Time Spent
Traditional News Media
Young Latinos

Product details

  • ISBN 9780415523189
  • Weight: 660g
  • Dimensions: 152 x 229mm
  • Publication Date: 26 Feb 2013
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:

  • Business models found among the social media industries and social media as a form of marketing.

  • Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news.

  • Discussions of ethics and privacy as applied to the area of social media.

  • An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35.

Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
About

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas. His teaching and research interests revolve around the management and economics of the communication industries. The Social Media Industries is the fifteenth book he has written/edited during his career.