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Social Media Marketing: Theories and Applications

★★★★★
★★★★★

English

By (author): Stephan Dahl

Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. 

Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. 

This text is essential reading for all marketing students, researchers and practitioners today. See more
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Product Details
  • Weight: 730g
  • Dimensions: 186 x 232mm
  • Publication Date: 29 Apr 2021
  • Publisher: Sage Publications Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781529720815

About Stephan Dahl

Stephan Dahl is Adjunct Associate Professor at Charles Darwin University and James Cook University in Australia. Born in Germany he worked in media marketing and PR both for non-profit and commercial companies in the UK Belgium Germany and Spain before joining academia. His research interests include social marketing ethics in marketing and online/social media marketing and he publishes widely in national and international journals as well as being the author or co-author of several books on social marketing marketing communications and ethics in marketing. He currently serves on the editorial board of the International Journal of Advertising Research and the Journal of Consumer Affairs. His research has recently been featured in the UK on Channel 4s Dispatches programme and BBCs Newsnight and Look East. He is also the co-author of Marketing Ethics & Society (SAGE 2015) and co-editor of the Handbook of Marketing Ethics (SAGE 2021). 

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