Social Media Marketing: Theories and Applications

About Stephan Dahl

Stephan Dahl is Adjunct Associate Professor at Charles Darwin University and James Cook University in Australia. Born in Germany he worked in media marketing and PR both for non-profit and commercial companies in the UK Belgium Germany and Spain before joining academia. His research interests include social marketing ethics in marketing and online/social media marketing and he publishes widely in national and international journals as well as being the author or co-author of several books on social marketing marketing communications and ethics in marketing. He currently serves on the editorial board of the International Journal of Advertising Research and the Journal of Consumer Affairs. His research has recently been featured in the UK on Channel 4s Dispatches programme and BBCs Newsnight and Look East. He is also the co-author of Marketing Ethics & Society (SAGE 2015) and co-editor of the Handbook of Marketing Ethics (SAGE 2021).