Home » Social Media Strategy
Product Image

Social Media Strategy

Julie Atherton
€71.99
Quantity:
Will Deliver When Available
Will Deliver When Available
14 days return policy Shipping & Delivery
A01=Julie Atherton
AI and social search
align social media with business goals
Author_Julie Atherton
brand community strategy
C-suite marketing strategy
Category=KJMV7
Category=KJS
Category=KJSP
community-led growth
data-driven social media
digital marketing strategy
digital transformation in marketing
enterprise content strategy
enterprise social media
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
executive social media guide
forthcoming
global social media strategy
influencer ecosystem management
influencer management strategy
Julie Atherton
Kogan Page
long-term brand value
marketing leadership
marketing team capability building
measurable marketing impact
modern marketing skillsets
multi-channel digital strategy
paid organic social integration
performance marketing leadership
performance-led social media
scalable social media systems
social media analytics strategy
social media as discovery engine
social media campaign planning
social media efficiency
social media for complex organisations
social media for senior leaders
social media governance
social media KPIs
social media measurement framework
social media operating model
social media performance measurement
social media planning framework
social media resource planning
social media ROI
social media strategy
Social Media Strategy third edition
social media tools and templates
strategic social media investment
sustainable marketing growth

Product details

  • ISBN 9781398629462
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Oct 2026
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

Learn how to optimize your social media strategy for sustainable, scalable and performance-led business growth.

Social Media Strategy by Julie Atherton is a best-selling guide for senior marketing professionals who need to align social media investment with commercial outcomes and long-term brand value. As digital channels fragment and search behaviour increasingly shifts toward AI-powered tools and social platforms, many organizations struggle to translate activity into consistent results.

This book provides a clear, structured framework for planning, executing and measuring social media strategy in complex, multi-channel environments. It includes new insight into the role of social platforms such as Reddit as discovery engines, the strategic value of brand communities and the evolving skillsets required across modern marketing teams.

You'll learn how to:
- Select and optimize channels across organic, paid and emerging platforms
- Measure and interpret social media activity into actionable data insights
- Build and manage diversified influencer and community ecosystems
- Generate brand visibility across social and search platforms, including AI and Reddit
- Acquire and develop skillsets needed across marketing teams

With practical frameworks, downloadable resources and real-world examples, Social Media Strategy gives senior leaders the clarity, confidence and structure needed to maximize social media's contribution to sustainable business growth.

Themes include: social media strategy, digital marketing leadership, AI and social search, influencer management, brand communities, performance measurement
About Julie Atherton
Julie Atherton, MBA is the founder of the social media advisory and marketing consultancy Small Wonder. As a public speaker, consultant and strategist, she has 30 years' experience working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. She lectures in social media on university MBA programmes at the University of Exeter and the University of Bath, and trains marketing professionals in digital, brand, social media and content marketing. Her book B2B Social Selling Strategy, is also published by Kogan Page.

More from this author