Social Media, Technology, and New Generations
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€40.99
A32=Ahmet Atay
A32=Anthony Amedu
A32=Brian Gilchrist
A32=Lauren Dempsey
A32=Leyla Akbas
A32=Lindsay J. Della
A32=Mary Z. Ashlock
A32=Oluwafunmilayo Alakija
Age Group_Uncategorized
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B01=Ahmet Atay
B01=Mary Z. Ashlock
Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JFD
Category=PDR
convergent culture
COP=United States
Delivery_Delivery within 10-20 working days
digital culture
digital media
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
eq_society-politics
gen z
Language_English
millennials
PA=Available
Price_€20 to €50
PS=Active
representation
social media
softlaunch
technology
youth and media
Product details
- ISBN 9781498550727
- Weight: 304g
- Dimensions: 151 x 229mm
- Publication Date: 12 Feb 2024
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.
Ahmet Atay is associate professor of communication at the College of Wooster.
Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.
