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Social Media Theory and Communications Practice

Whitney Lehmann
€51.99
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A01=Whitney Lehmann
AP Style
AP Stylebook
APA Citation
audience segmentation
Author_Whitney Lehmann
Category=GTC
Category=JBCT1
College Choice Process
communication theory
Content Calendar
crisis communication management
digital communication
digital engagement strategies
digital media
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eq_nobargain
eq_non-fiction
eq_society-politics
mass media research
media law ethics
Organization's Social Media
PR
public relations
SNS
Social Listed
Social Media
Social Media Ads
Social Media Audit
Social Media Categories
Social Media Channels
Social Media Crisis
Social Media Goals
Social Media Guidelines
Social Media Manager
Social Media Policies
Social Media Presence
Social Media Setting
Social Media Writing
Sprout Social
strategic communication
Strategic Social
undergraduate social media curriculum
User Generated Content
Violating
writing

Product details

  • ISBN 9781032185873
  • Weight: 340g
  • Dimensions: 152 x 229mm
  • Publication Date: 31 Jul 2023
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.

While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.

This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.

Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
About Whitney Lehmann

Whitney Lehmann, Ph.D., APR, is an associate professor in the Department of Communication, Media, and the Arts at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.

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