Social Mentality and Public Opinion in China

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agenda setting theory
Author_Fanbin Zeng
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Category=JBCT
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CCTV News
Central Government
Chinese Communist Party
Chinese Government
Chinese media studies
Chinese society
Communication
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Cronbach Alpha Reliability Coefficient
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empirical studies of public attitudes
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Google Trends
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Interaction Ritual Theory
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mass communication China
Media Agenda
Media studies
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Non-party Newspapers
Online Public Opinion
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People's Daily Online
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qualitative methods
quantitative research
Social Media Brand Communities
Social Mentality
Social Phycology
Social Representation Theory
sociological analysis
softlaunch
Subjective Class Identity
Young Men

Product details

  • ISBN 9781032450391
  • Weight: 380g
  • Dimensions: 156 x 234mm
  • Publication Date: 26 Aug 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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This book explores the relationship between social mentality, public opinion, media, and other factors through mixed methods in China, especially since the 21st century.

The book deploys qualitative and quantitative research and adopts a multi-disciplinary perspective and diverse research methods. The studies are built on and contribute to the burgeoning literature seeking to anatomise the relationship between social mentality, media, and public opinion from the point of view of sociology and communication. It also aims to explore how media can be used to appease public opinion.

As the first systematic study of the interconnection between social mentality and public opinion, this book provides empirical support and a theoretical framework for both areas. It will thus be a great read for students and scholars of communication, sociology, and social psychology, especially for those with a focus on China and new media.

Fanbin Zeng has been a doctoral student of Education in Educational Leadership at Western Illinois University in the US since 2021, having earned a doctoral degree in communication from Renmin University of China in 2015. Dr Zeng was also an associate professor at Jinan University, China. He specialises in the research on the Internet and political participation in China, particularly within the context of sociology and communication.

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