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Social, Mobile, and Emerging Media around the World

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A32=Alexander V. Laskin
A32=Anna A. Laskin
A32=Erin E. Gilles
A32=Francisco Cabezuelo-Lorenzo
A32=Gregor Halff
A32=Heather J. Hether
A32=Joe Cruz
A32=Karen Freberg
A32=Kathryn E. Anthony
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Age Group_Uncategorized
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B01=Alexander V. Laskin
Category1=Non-Fiction
Category=GTC
Category=JBCT
Category=JFD
COP=United States
Delivery_Delivery within 10-20 working days
Emerging Media
eq_isMigrated=2
eq_non-fiction
eq_society-politics
Global
International
Internet
Language_English
Marketing Communication
Media Studies
Mobile Media
PA=Available
Price_€50 to €100
PS=Active
Public Relations
Social Media
softlaunch
Strategic Communication

Product details

  • ISBN 9781498573504
  • Weight: 440g
  • Dimensions: 157 x 239mm
  • Publication Date: 20 Jun 2018
  • Publisher: Lexington Books
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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Description
Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media’s usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What’sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps.
About
Alexander V. Laskin is professor of strategic communication at Quinnipiac University.