Social Psychology

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A01=W. J. H. Sprott
applied social psychology
attitude measurement
Author_W. J. H. Sprott
Category=JMA
Category=JMH
cultural anthropology
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_new_release
eq_nobargain
eq_non-fiction
eq_society-politics
group dynamics
group psychology
individual and society
leadership theory
personality
personality development
public opinion formation
social determination
social group behaviour analysis

Product details

  • ISBN 9781041235910
  • Weight: 690g
  • Dimensions: 138 x 216mm
  • Publication Date: 01 Apr 2026
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Originally published in 1952, the study of social psychology as a separate subject was a comparatively recent one. There was the classic work of McDougall, and in a very different sort, Trotter; while twenty years previously Professor Ginsberg gave the subject a new orientation. But the study of man in society, from being a mere appendage of general psychology, had suddenly been revolutionized by the American cultural anthropologists; and just as the early study of the “mind” was superseded by Freud’s discoveries about the unconscious, so now the individual threatened to become a mere planet in the larger culture-pattern system.

Professor Sprott’s aim was to provide a book which would both set the subject in its proper perspective, defining its relation to general psychology and sociology, and at the same time to give the student a solid and judicious account of the modern work that had been done, the conclusions that may be drawn and the applications that have been made. Today it can be read in its historical context.

W. J. H. Sprott (1897–1971) was a British psychologist who, at the time of original publication was Professor of Philosophy at the University of Nottingham.

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