Social Psychology and Evaluation

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applied research
applied social psychology
attitude change processes
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B01=Bernadette Campbell
B01=Melvin M. Mark
B01=Stewart I. Donaldson
Category1=Non-Fiction
Category=JMH
cognitive theory application
COP=United States
cross-disciplinary evaluation practice
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environmental intervention assessment
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eq_society-politics
evaluation research
evaluation research methods
evaluation theory
health psychology integration
Language_English
PA=Available
Price_€50 to €100
program evaluation
PS=Active
research methods
social sciences
softlaunch
stakeholder analysis strategies

Product details

  • ISBN 9781609182120
  • Weight: 598g
  • Dimensions: 152 x 229mm
  • Publication Date: 07 Jun 2011
  • Publisher: Guilford Publications
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
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This compelling work brings together leading social psychologists and evaluators to explore the intersection of these two fields and how their theory, practices, and research findings can enhance each other. An ideal professional reference or student text, the book examines how social psychological knowledge can serve as the basis for theory-driven evaluation; facilitate more effective partnerships with stakeholders and policymakers; and help evaluators ask more effective questions about behavior. Also identified are ways in which real-world evaluation findings can identify gaps in social psychological theory and test and improve the validity of social psychological findings--for example, in the areas of cooperation, competition, and intergroup relations. The volume includes a useful glossary of both fields' terms and offers practical suggestions for fostering cross-fertilization in research, graduate training, and employment opportunities. Each chapter features introductory and concluding comments from the editors.

Melvin M. Mark, PhD, is Professor and Head of Psychology at The Pennsylvania State University in University Park, Pennsylvania. He has served as President of the American Evaluation Association and as Editor of the American Journal of Evaluation (for which he is now Editor Emeritus). Dr. Mark’s interests include the theory, methodology, and practice of program and policy evaluation, as well as the application of social psychology.

Stewart I. Donaldson, PhD, is Professor and Chair of Psychology, Director of the Institute of Organizational and Program Evaluation Research, and Dean of the School of Behavioral and Organizational Sciences at Claremont Graduate University in Claremont, California. He currently serves on the board of the American Evaluation Association. Dr. Donaldson has been honored with Early Career Achievement Awards from the Western Psychological Association and the American Evaluation Association.

Bernadette Campbell, PhD, is Assistant Professor of Psychology at Carleton University in Ottawa, Ontario, Canada. Her research applies social psychological theories of negotiation, persuasion, and attitude change to achieve a better practical and theoretical understanding of evaluation activities and concepts such as stakeholder dialogue and evaluation influence.
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