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Social Psychology of Consumer Behavior

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advanced consumer psychology research
Affect
affective influences
Brand Extensions
Category=JMH
Compensatory Inferences
Compensatory Reasoning
Construal Level Theory
Consumer Behavior
Consumer Judgment
consumer judgment processes
Consumer Psychology
Consumer Research
De Houwer
Decision Making
decision making models
Descriptive Normative Information
Desired End States
Emotion
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eq_nobargain
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eq_society-politics
Evaluative Conditioning
Evaluative Conditioning Effects
Explicit Attitude Measures
Goal Pursuit Strategies
Goals
Implicit Measures
Injunctive Norms
Interdependent Self-construal
Judgment
Negative Mood
persuasion knowledge
PKM
Promotion Focus
psychological distance effects
Regulatory Fit
regulatory fit theory
Self-regulation
Self-regulatory Resources
Social influence
Uncertainty Avoidance
Unconscious Thought
Vice Versa

Product details

  • ISBN 9781138882942
  • Weight: 560g
  • Dimensions: 152 x 229mm
  • Publication Date: 21 May 2015
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective.

The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research.

The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.