A01=David L McConnell
A01=Yasushi Watanabe
America's Soft Power
American Soft Power
America’s Soft Power
Astro Boy
Author_David L McConnell
Author_Yasushi Watanabe
bilateral soft power dynamics
Category=JPS
Civil Society
cross-cultural communication
cultural exchange studies
culture
diplomacy
educational mobility
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Foreign Minister
Hard Power
international relations theory
International Students
International Visitor Leadership Program
Japan Foundation
Japan Platform
Japan's Public Diplomacy
Japan's Soft Power
japanese
Japanese Higher Education
Japanese Pop Culture
Japanese Professional Baseball
japans
Japan’s Public Diplomacy
Japan’s Soft Power
jet
Jet Program
non-state actors diplomacy
Open Society Institute
pop
program
public
Radio Sawa
resource
Sailor Moon
Soft Power
Soft Power Resource
Soft Power Superpowers
Tokyo Love Story
transnational influence
UN
united
United States
Product details
- ISBN 9780765622495
- Weight: 610g
- Dimensions: 152 x 229mm
- Publication Date: 01 May 2008
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.
Yasushi Watanabe, Yasushi Watanabe, Dabid L. McConnell
