20-50
A01=Jim Cox
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Author_Jim Cox
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Category1=Non-Fiction
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Category=KJSA
COP=United States
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Language_English
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Price_€20 to €50
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Product details
- ISBN 9780786475186
- Weight: 572g
- Dimensions: 178 x 254mm
- Publication Date: 08 Feb 2013
- Publisher: McFarland & Co Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.
This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves.
Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Jim Cox, a leading radio historian, is an award-winning author of numerous books on the subject. A retired college professor, he lives in Louisville, Kentucky.
