A01=R. Serge Denisoff
American Bandstand
audience demographics
Author_R. Serge Denisoff
Black Sabbath
Blackboard Jungle
Boss Radio
Capitol Records
Category=AVX
Category=KNTF
censorship in media
Country Music
CPUSA
Disk Jockey
Dj
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fan culture research
FM Station
marketing techniques
Moby Grape
music industry analysis
music marketing strategies
Play Lists
Popular Music
popular Qua people's music
product distribution
Publicity Director
Rack Jobbers
radio broadcasting studies
RCA Victor
Record Company
Record Company Executives
record industry
record production process
Record Reviewer
Rock Music
Rock Press
Rock Writers
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Young Men
Product details
- ISBN 9780878555864
- Weight: 725g
- Dimensions: 156 x 234mm
- Publication Date: 31 Dec 1975
- Publisher: Taylor & Francis Inc
- Publication City/Country: GB
- Product Form: Paperback
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More than 90 record companies release over 9,000 pop records each year—a staggering total of 52,000 songs. Each one competes for the gold record, the recording industry's symbol of success that certifies $1 million worth of records have been sold. Solid Gold explains why, for each record that succeeds, countless others fail. This book follows the progress of a record through production, marketing, and distribution, and shows how a mistake made at any point can mean its doom. Denisoff suggests that a drastic shift in the demographic makeup of the pop music audience during the sixties has resulted in a broader listening public, including fans at every level of society.
R. Serge Denisoff (1939-1994) founded and was editor of the Journal of Popular Music and Society. He is the author of many books, including Inside MTV, Sing a Song of Social Significance, and Solid Gold: The Popular Record Industry.
