Solutions Of Nonlinear Differential Equations: Existence Results Via The Variational Approach
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A01=Lin Li
A01=Shu-zhi Song
Author_Lin Li
Author_Shu-zhi Song
Category=PBF
Category=PBKJ
Category=PBW
Complaint Handling
Consumer Behavior
Customer Relationships
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
Managing Relationship and Building Loyalty
Marketing
Positioning Services
Service Advantage
Service Environment
Service Excellence
Service Leadership
Service Process
Service Quality and Productivity
Service Recovery
Services Marketing
Product details
- ISBN 9789813108608
- Publication Date: 14 Jun 2016
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
