Sometimes Wrong but Never in Doubt
Regular price
€31.99
A01=George Aldo Barrios
Author_George Aldo Barrios
business acquisition
business memoir
business strategy
Category=DNB
Category=KJH
corporate leadership
corporate turnaround
entertainment executive
eq_bestseller
eq_biography-true-stories
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
forthcoming
George Barrios
media industry
media rights
public company CFO
SPAC investing
sports entertainment
streaming transformation
Wall Street success
wrestling business
WWE books
WWE raw
WWE smackdown
WWE transformation
Product details
- ISBN 9781510786554
- Weight: 481g
- Dimensions: 152 x 229mm
- Publication Date: 16 Jul 2026
- Publisher: Skyhorse Publishing
- Publication City/Country: US
- Product Form: Hardback
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From the Inner City to Billion-Dollar Deals
George Barrios helped transform WWE from an $800 million wrestling company into a $9.3 billion global sports and entertainment powerhouse. For the son of Cuban immigrants who grew up in a cramped Queens apartment near LaGuardia Airport and nearly flunked out of high school, the climb to the corporate boardroom was anything but obvious.
Barrios’s story blends grit, reinvention, and bold bets. He went from a 2nd grader forging a letter from his parents so the nuns wouldn’t expel him to the highest levels of corporate leadership. As WWE’s longtime strategist, he pioneered streaming years before other sports properties caught up and helped make WWE the #1 sports brand on YouTube with over a billion followers.
When Vince McMahon abruptly fired him in 2020, Barrios cofounded Isos Capital—and three years later, McMahon called him back. The Cuban kid from Queens had become indispensable.
For readers of Shoe Dog, The Hard Thing About Hard Things, and Good to Great, Sometimes Wrong but Never in Doubt offers:
This is both an immigrant’s story and a playbook for entrepreneurs and executives seeking to stay ahead of the curve—proof that preparation, persistence, and courage can change everything.
George Barrios helped transform WWE from an $800 million wrestling company into a $9.3 billion global sports and entertainment powerhouse. For the son of Cuban immigrants who grew up in a cramped Queens apartment near LaGuardia Airport and nearly flunked out of high school, the climb to the corporate boardroom was anything but obvious.
Barrios’s story blends grit, reinvention, and bold bets. He went from a 2nd grader forging a letter from his parents so the nuns wouldn’t expel him to the highest levels of corporate leadership. As WWE’s longtime strategist, he pioneered streaming years before other sports properties caught up and helped make WWE the #1 sports brand on YouTube with over a billion followers.
When Vince McMahon abruptly fired him in 2020, Barrios cofounded Isos Capital—and three years later, McMahon called him back. The Cuban kid from Queens had become indispensable.
For readers of Shoe Dog, The Hard Thing About Hard Things, and Good to Great, Sometimes Wrong but Never in Doubt offers:
- A framework for spotting undervalued assets and transforming legacy businesses.
- Hard-won lessons on navigating corporate politics and surviving setbacks.
- A masterclass in disrupting before being disrupted—and betting on conviction when everyone else doubts your vision.
This is both an immigrant’s story and a playbook for entrepreneurs and executives seeking to stay ahead of the curve—proof that preparation, persistence, and courage can change everything.
George Barrios is the co-CEO of Isos Acquisition Corporation, and an award-winning C-suite executive. He previously served as co-president and board member of WWE, leading the company through transformative change and building a multiplatform media enterprise worth more than $5 billion. In 2017, Institutional Investor ranked George among the top three CFOs in the media industry as part of its All-America Executive Team rankings. Prior, he held leadership roles in finance, strategy and operations at The New York Times, Praxair, Time Warner, and HBO. He received his MBA from the University of Connecticut School of Business. He currently serves as the National Board Chair of the Make-A-Wish Foundation.
