A01=Jeffrey Scheuer
American Tv Programming
Author_Jeffrey Scheuer
Category=JBCT
Category=KNTP2
Category=NH
Commercial Messages
conservative media bias
convention
De Alignment
dionne
DVD Disk
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FCC Chairman
FCC Ruling
finance
george
gerbner
ideological polarization studies
Internal Revenue Service
jerry
mander
mass media influence
media effects research
national
Network Tv News
political
political communication theory
Political Finance
republican
Sound Bite Society
Tabloid Tv
television impact on political ideology
Tv Ad Campaign
Tv Appearance
Tv Character
Tv Fixture
Tv Genre
Tv Land
Tv News
Tv Receiver
Tv Set
Tv World
Tv's Message
Tv's Picture
Tv’s Message
Vice Versa
visual rhetoric analysis
Zapruder Film
Product details
- ISBN 9780415936620
- Weight: 440g
- Dimensions: 152 x 229mm
- Publication Date: 02 Nov 2001
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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It was once said that all politics is local. But today, all politics is televisual. Candidates spend millions on TV ads. Most people get their news from TV's sound bites. Television doesn't just affect politics--it is politics. But how does that mega-medium shape our political ideas and values? In THE SOUND BITE SOCIETY, Jeffrey Scheuer argues that the rise of television is directly linked to the decline of the American left and the ascent of the Electronic Right. Political argument has been simplified to quick, telegraphic TV sound bites which, he argues, inherently favor the right wing. Television's visual and rhetorical conventions are biased toward simplicity, Scheuer argues, making it the perfect vehicle for conservative messages advocating a simpler society and smaller government. Web site: www.thesoundbitesociety.com
Jeffrey Scheuer writes about politics and media. His criticism and commentary has appeared in The New YorkTimes, Washington Post, Chicago Tribune, The Los AngelesTimes and Dissent. He lives in New York City.
