A01=Bhoomi K. Thakore
A23=Matthew W. Hughey
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American Studies
Asian American Studies
Author_Bhoomi K. Thakore
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Category1=Non-Fiction
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Category=JBCT
Category=JBSL
Category=JFD
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Category=NHTB
COP=United States
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Film
Language_English
Media Studies
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Price_€20 to €50
PS=Active
Sociology
softlaunch
South Asia
Television
Product details
- ISBN 9781498506588
- Weight: 281g
- Dimensions: 152 x 230mm
- Publication Date: 23 Mar 2018
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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How does the media influence society? How do media representations of South Asians, as racial and ethnic minorities, perpetuate stereotypes about this group? How do advancements in visual media, from creative storytelling to streaming technology, inform changing dynamics of all non-white media representations in the 21st century? Analyzing audience perceptions of South Asian characters from The Simpsons, Slumdog Millionaire, Harold and Kumar, The Office, Parks and Recreation, The Big Bang Theory, Outsourced, and many others, Bhoomi K. Thakore argues for the importance of understanding these representations as they influence the positioning of South Asians into the 21st century U.S. racial hierarchy. On one hand, increased acceptance of this group into the entertainment fold has informed audience perceptions of these characters as “just like everyone else.” However, these images remain secondary on the U.S. Screen, and are limited in their ability to break out of traditional stereotypes. As a result, a normative and assimilated white American identity is privileged both on the Screen, and in our increasingly multicultural society.
Bhoomi K. Thakore is visiting assistant professor and director of the sociology program at Elmhurst College.
