South Korea's Webtooniverse and the Digital Comic Revolution
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A01=Ae-Gyung Shim
A01=Brian Yecies
Asian Cultural Studies
Asian Studies
Author_Ae-Gyung Shim
Author_Brian Yecies
Category=GTQ
Category=JBCC1
Category=JBCT
Creative Economies
Cultural Studies
East Asia
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Globalization
Korean Studies
Popular Culture
South Korea
Product details
- ISBN 9781538153383
- Weight: 372g
- Dimensions: 154 x 230mm
- Publication Date: 19 Aug 2022
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
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This book investigates the meteoric rise of mobile webtoons – also known as webcomics – and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them. It offers an engaging discussion of webtoons themselves, and what makes this new media form so compelling and attractive to millions upon millions of readers. Why have webtoons taken off, and how do users interact with them? Each of the case studies we explore raises interesting questions for both general readers and scholars of new media about how webtoons have become a modern form of popular culture. The book also addresses larger questions about East Asia’s contributions to global popular culture and Asian society in general, as well as South Korea’s rapid social and cultural transformation since the 1990s. This is a significant – and understudied – aspect of the new screen ecologies and their role in a new wave of media globalisation.
Brian Yecies is an Associate Professor at the University of Wollongong.
Aegyung Shim is a past Korea Foundation Postdoctoral Research Fellow at the Institute for Social Transformation Research (ISTR) at the University of Wollongong.
