A01=Aaron Schuster
A01=Eric L Santner
A01=William Mazzarella
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america
american
Author_Aaron Schuster
Author_Eric L Santner
Author_William Mazzarella
authoritarian
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brand
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Category1=Non-Fiction
Category=DS
Category=HPS
Category=JBCC
Category=JFC
Category=JPA
Category=QDTS
charisma
charismatic
consumerism
contemporary
COP=United States
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enjoyment
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Language_English
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philosophical
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psychoanalysis
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self branding
SN=Trios
social studies
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trump
united states
usa
value
Product details
- ISBN 9780226668413
- Dimensions: 140 x 216mm
- Publication Date: 25 Nov 2019
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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What does the name Trump stand for? If branding now rules over the production of value, as the coauthors of Sovereignty, Inc. argue, then Trump assumes the status of a master brand whose primary activity is the compulsive work of self-branding--such is the new sovereignty business in which, whether one belongs to his base or not, we are all "incorporated."
Drawing on anthropology, political theory, philosophy, psychoanalysis, and theater, William Mazzarella, Eric L. Santner, and Aaron Schuster show how politics in the age of Trump functions by mobilizing a contradictory and convoluted enjoyment, an explosive mixture of drives and fantasies that eludes existing portraits of our era. The current political moment turns out to be not so much exceptional as exceptionally revealing of the constitutive tension between enjoyment and economy that has always been a key component of the social order. Santner analyzes the collective dream-work that sustains a new sort of authoritarian charisma or mana, a mana-facturing process that keeps us riveted to an excessively carnal incorporation of sovereignty. Mazzarella examines the contemporary merger of consumer brand and political brand and the cross-contamination of politics and economics, warning against all too easy laments about the corruption of politics by marketing. Schuster, focusing on the extreme theatricality and self-satirical comedy of the present, shows how authority reasserts itself at the very moment of distrust and disillusionment in the system, profiting off its supposed decline. A dazzling diagnostic of our present, Sovereignty, Inc., forces us to come to terms with our complicity in Trump's political presence and will immediately take its place in discussions of contemporary politics.
William Mazzarella is the Neukom Family Professor of Anthropology and the Social Sciences at the University of Chicago.
Aaron Schuster is a fellow of the Society for the Humanities at Cornell University, and formerly a visiting professor at the Franke Institute for the Humanities at the University of Chicago.
