A01=Wim Vermeulen
Author_Wim Vermeulen
business
Category=KJJ
Category=KJS
climate
conscience
consumers
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
future
green
greendesign
ideas
marketingstrategies
planet
survival
sustainability
Product details
- ISBN 9789401486255
- Weight: 452g
- Dimensions: 170 x 240mm
- Publication Date: 08 Dec 2022
- Publisher: Lannoo Publishers
- Publication City/Country: BE
- Product Form: Paperback
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To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
Wim Vermeulen is director of strategy and sustainability at the advertising agency Bubka. He is also a lecturer at Solvay Business School and an international keynote speaker.
