A01=Kim Fridkin Kahn
A01=Patrick J. Kenney
Additive model
Affirmative action
Americans
Arizona State University
Author_Kim Fridkin Kahn
Author_Patrick J. Kenney
Ballot
Ballot box
Barbara Boxer
Calculation
Campaign manager
Candidate
Category=JPHF
Category=JPWC
Coefficient
Competitiveness
Content analysis
Criticism
Deliberation
Election
Elite
Employment
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Estimation
Extremism
Fiscal conservatism
General election
Government
Headline
Ideology
Incumbent
Issue voting
Jesse Jackson Jr.
Legislation
Legislator
Likelihood function
Member of Congress
Name recognition
Negative campaigning
News
News conference
Newspaper
On the Issues
P-value
Party identification
Policy debate
Political action committee
Political campaign
Political climate
Political party
Political philosophy
Political science
Politician
Politics
Primary election
Probability
Public policy
Public sphere
Regression analysis
Representative democracy
Republican Party (United States)
Respondent
Seniority
Seniority in the United States Senate
Standard error
Standardized coefficient
Statistical significance
Tax
Term limit
The Newspaper
Thermometer
United States House of Representatives
United States Senate
Voting
Welfare
Product details
- ISBN 9780691005058
- Weight: 397g
- Dimensions: 197 x 254mm
- Publication Date: 21 Jul 1999
- Publisher: Princeton University Press
- Publication City/Country: US
- Product Form: Paperback
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This book offers a bold, comprehensive look at how campaigns actually work, from the framing of issues to media coverage to voters' decisions. In so doing, it challenges the common wisdom that campaigns are a noisy, symbolic aspect of electoral politics, in which the outcomes are determined mainly by economic variables or presidential popularity. Campaigns, the authors argue, do matter in the political process. Examining contested U.S. Senate races between 1988 and 1992, Kim Kahn and Patrick Kenney explore the details of the candidates' strategies and messages, the content, tone, and bias of the media coverage, and the attitudes and behaviors of potential voters. Kahn and Kenney discover that when the competition between candidates is strong, political issues become clearly defined, and the voting population responds. Through a mix of survey data, content analysis, and interviews, the authors demonstrate how competition influences serious political debates in elections. Candidates take stands and compare themselves to their opponents.
The news media offer more coverage of the races, presenting evaluations of the candidates' positions, critiques of their political careers, and analyses of their campaign ads. In response, the voters pay closer attention to the rhetoric of the candidates as they learn more about central campaign themes, often adjusting their own voting criteria. The book concentrates on Senate races because of the variance in campaign strategy and spending, media coverage, and voter reactions, but many of the findings apply to elections at all levels.
Kim Fridkin Kahn, author of The Political Consequences of Being a Woman, and Patrick J. Kenney are both Associate Professors in the Department of Political Science at Arizona State University. They have both published widely on the topic of campaigns in various journals.
