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Spin

Clive Veroni
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advertising
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Author_Clive Veroni
automatic-update
big data
branding
business
capitalism
Category1=Non-Fiction
Category=JBCT
Category=JFD
Category=JPH
Category=JPHF
Category=JPVL
Category=JPWC
Category=KCP
Category=KJS
Category=KJSA
communications
consumerism
COP=Canada
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election
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
influencing voters
Language_English
marshall mcluhan
mass media
MBA
media studies
National Business Book Award
open branding
PA=Available
permission marketing
poli sci
political analysis
political science
Price_€10 to €20
PS=Active
softlaunch
targeted marketing
The Age of Surveillance Capitalism Shoshana Zuboff
tribal consumers
Under The Influence Terry O'Reilly

Product details

  • ISBN 9781487005443
  • Weight: 421g
  • Dimensions: 139 x 215mm
  • Publication Date: 13 Sep 2018
  • Publisher: House of Anansi Press Ltd ,Canada
  • Publication City/Country: CA
  • Product Form: Paperback
  • Language: English
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Description

Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump.

Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.

Spin focuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.
About Clive Veroni
CLIVE VERONI is a leading marketing strategist and political commentator. He is a consultant on branding, marketing and advertising to a wide variety of blue-chip clients across North America. He is also a sought-after public speaker and a frequent political analyst on radio and television. His writing has also appeared in the Globe and Mail, the Hill Times, and the Literary Review of Canada. He lives in Toronto, Ontario.

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