Spirit Untamed

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A01=Ajaz Ahmed
agency founder
Ajaz Ahmed
AKQA
Author_Ajaz Ahmed
brand building
business growth
business memoir
business strategy
Category=AKB
Category=DNBB1
Category=KJH
Category=KJMB
creative agency
creative industries
creative leadership
design thinking
digital innovation
digital transformation
entrepreneurship
eq_art-fashion-photography
eq_bestseller
eq_biography-true-stories
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
founder journey
innovation
inspirational business book
leadership insights
marketing innovation
modern leadership
Spirit Untamed
startup story
Studio.One
tech entrepreneur
Velocity Ajaz Ahmed
visionary leadership

Product details

  • ISBN 9781911736301
  • Dimensions: 222 x 260mm
  • Publication Date: 06 Nov 2025
  • Publisher: HENI Publishing
  • Publication City/Country: GB
  • Product Form: Hardback
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Spirit Untamed is a manifesto for creative independence from Ajaz Ahmed, the founder of AKQA and Studio.One. Blending memoir, strategy and soul, it offers a rare combination of emotional depth and business insight. Written with fearless honesty and poetic clarity, it’s a book for anyone building something new outside systems that seek to restrain them. With lessons on leadership, resilience and reinvention, Spirit Untamed is as much a creative toolkit as it is a personal journey. It’s a reminder that ambition, resilience, and imagination still matter – and can take you further than you think.

Spirit Untamed is a deeply personal and thought-provoking collection of reflections from Ajaz Ahmed, tracing three decades of creative leadership, personal growth and cultural commentary. From growing one of the world’s most celebrated creative companies to launching a new venture built on first principles, Ajaz Ahmed offers a unique perspective on the challenges of modern leadership, the contradictions of corporate life and the quiet strength that comes from living your values.

Rather than following a linear autobiography, the book unfolds thematically, exploring topics such as identity and resilience and the pursuit of meaningful work. Written in a voice that is both grounded and reflective, the book invites readers into moments of solitude, conflict, imagination and clarity. It captures the tension between building something at scale and keeping hold of what truly matters. For readers navigating moments of transition, Spirit Untamed serves as a companion for reflection and renewal. It is a portrait of what it means to build, to endure and to begin again.

Ajaz Khowaj Quoram Ahmed (b.1973) is a British entrepreneur, best known as the founder and former CEO of AKQA, which he launched in London aged 21 and grew into a global agency of 5,000 people, winning 83 Agency of the Year awards. In 2025, he launched Studio. One, a direct rival to the ‘bloated, bureaucratic holding-company model’. Ajaz is a trustee of Sir Lewis Hamilton’s Mission 44 and Sir Richard Branson’s Virgin Unite, and previously served on the boards of EJAF, Lumos, The Design Museum, ICA, The Prince’s Trust and others. Ajaz received the Spear’s Impact Award for the work of his foundation, ajaz.org. A lifelong student of art, technology and culture, Ajaz is the author of several books, including Velocity, described by Forbes as a ‘blueprint for winning’.

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