Product details
- ISBN 9781394387274
- Weight: 499g
- Dimensions: 191 x 239mm
- Publication Date: 11 Jun 2026
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Proven blueprint to master the art of sponsorships and start signing million-dollar deals
The Sponsorship Bible: The Proven Framework for Winning Marketing Partnerships Across Any Industry shatters the mystery surrounding lucrative partnerships with a revolutionary methodology that transforms sponsorship from haphazard logo-slapping into a precision-engineered revenue machine. Drawing on strategies implemented by thousands of real-world clients, this book reveals the exact framework that propels organizations from sending ignored proposals to closing substantial six- and seven-figure deals.
Written by Chris Baylis, the undisputed authority in the sponsorship industry, this book is packed with word-for-word scripts, plug-and-play templates, and battlefield-tested frameworks that eliminate guesswork and replace it with a methodical system for partnership success.
Readers will gain insights on:
- The astonishing raw numbers behind sponsorships, the ultimate untapped goldmine in modern marketing—a $200+ billion industry exploding at 9% annually, where budgets outperform traditional advertising three-to-one
- The entire process of securing sponsorships, from initial audience identification to proposal creation, prospect outreach, discovery calls, negotiation strategies, and renewal tactics
- The psychology, language, and tactics that consistently drive seven-figure deals in today's most competitive markets
The Sponsorship Bible is required reading for professionals across every conceivable sector—festival organizers, museum directors, esports producers, nonprofit executives, podcast creators, university development officers, and beyond—seeking to unlock transformative revenue using proven techniques.
CHRIS BAYLIS is the founder and CEO of The Sponsorship Collective, a global advisory firm focused on sponsorship strategy and execution. Over the past two decades, his company has grown into an international team supporting clients in sectors ranging from festivals and nonprofits to media and corporate events. Baylis’s work has been widely adopted in both industry and academic settings, and he has trained thousands of professionals through certification programs, workshops, and digital content.
