Sport, Advertising and Global Promotional Culture
14 days return policy
Shipping & Delivery
Product details
- ISBN 9780367752194
- Weight: 810g
- Dimensions: 156 x 234mm
- Publication Date: 07 Feb 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.
Arguing that advertising and promotional culture remain key driving forces in relation to social structures and systems that contribute to enduring patterns of economic and other forms of inequality, this book examines how sport and related areas of social life continue to be transformed by these forces. Presenting in‑depth international case studies covering topics such as Nike’s sign economies, the sports‑gambling‑media complex, sportswashing/greenwashing, radical politics in sport advertising, sport and corporate nationalism, and girls’ empowerment and transgender exclusion in sports, this book sheds critical new light on some of the most important themes in the study of global consumer culture in the emerging era of surveillance capitalism. Overall, this book examines sport advertising through the lens of the circuit of cultural commodification – including production, representation, consumption and regulation – in order to provide insights into the formation, complexities and contradictions of social identities, commodities and brands.
This is fascinating reading for anybody with an interest in the sociology, culture and politics of sport, or cultural studies, media studies, and the wider politics and social significance of late‑stage capitalism.
Steven J. Jackson is Professor in the Socio‑Cultural Analysis of Sport at the University of Otago, New Zealand, where he is Co‑Director of the New Zealand Centre for Sport Policy and Politics. His research interests include globalization; national identity; sport and alcohol policy; and sport advertising. Steven is a past president of the International Sociology of Sport Association (ISSA) and a Corresponding Editor for the International Review for the Sociology of Sport.
David L. Andrews is Professor in the Department of Kinesiology at the University of Maryland, USA, where he is Director of the Physical Cultural Studies Program. His research interests include sports and late capitalism; contemporary cultural theory; globalization and sport; social injustices and inequalities; and the sociology of sport, health and physical activity. David serves as Assistant Editor of the Journal of Sport and Social Issues and as editorial board member of the Sociology of Sport Journal, Leisure Studies, Quest and Sport Management Review. He is an elected fellow in the American Academy of Kinesiology and Physical Education (AAKPE).
