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Sport Entrepreneurship and Innovation

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Age Group_Uncategorized
Age Group_Uncategorized
athlete business ventures
Attract Ive Ness
automatic-update
B01=João J. Ferreira
B01=Vanessa Ratten
Busi Ness
Capab Il Ity
Category1=Non-Fiction
Category=KC
Category=KJ
Category=KJH
Category=KNS
Category=KNSP
Category=SC
Category=SCBM
Category=WSBM
Celeb Ra Tion
Consump Tion
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Devel Op Ment
Entre Pren Eur
Entre Pren Eur Ship
entrepreneurial marketing strategies
Entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_sports-fitness
event-driven tourism research
Expendit Ure
Ic Ally
Incor Por
Indi Vidu Als
innovation in sport management research
Innovation management
Language_English
non-profit sport organisations
Oppor Tun
Organ Isa
PA=Available
Poten Tial
Price_€50 to €100
PS=Active
Psycho Lo Gical
Resid Ents
Social Impact
social inclusion initiatives
Social Innov
softlaunch
Sport Innov
sport policy analysis
Sport Tourism
Sports innovation
Sports management
Stake Hold Ers
Strategic management
Struc Ture
TQM Prac Tice
Vari Ables

Product details

  • ISBN 9781138941748
  • Weight: 432g
  • Dimensions: 156 x 234mm
  • Publication Date: 22 Nov 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
About
Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia. João J. Ferreira is Associate Professor in Management at the University of Beira Interior and NECE Research Unit in Business Sciences, Portugal.