Sports Business Management

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A01=Antonio Davila
A01=George Foster
A01=Norm O'Reilly
athlete branding
Author_Antonio Davila
Author_George Foster
Author_Norm O'Reilly
Category=KJ
Category=KNS
Category=KNSG
Category=SCBM
crisis response strategies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_new_release
eq_nobargain
eq_non-fiction
eq_sports-fitness
esports industry analysis
event management
global sporting bodies
global sports industry decision making
sports governance
stakeholder analysis

Product details

  • ISBN 9781032738482
  • Weight: 1460g
  • Dimensions: 178 x 254mm
  • Publication Date: 24 Feb 2026
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.

Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues.

This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.

Norm O’Reilly is Dean of College of Business at the University of New England in Maine, USA.

Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.

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