A01=Frank P. Jozsa
American Football
Author_Frank P. Jozsa
Category=KJMV7
cross-cultural business barriers
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eq_business-finance-law
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eq_non-fiction
Frank P. Jozsa
global sports marketing
Ice Hockey
international sports management
internationalisation of US sports leagues
league expansion strategies
Major League Soccer
MLB
MLB Club
MLB Franchise
MLB Team
MLS Franchise
MLS Team
National Basketball Association
National Football League Europe
NBA Player
NHL
NHL Player
NHL Team
Professional Basketball Leagues
Professional Ice Hockey
Professional Soccer Leagues
Professional Sports Leagues
regular
Regular Season Games
season
Sports Capitalism
sports industry economics
United States Professional Sports Leagues
Women's Baseball League
women's professional leagues
Women's Professional Soccer League
Women’s Baseball League
Women’s Professional Soccer League
Young Men
Product details
- ISBN 9781138620650
- Weight: 610g
- Dimensions: 152 x 235mm
- Publication Date: 18 Sep 2018
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist between and within countries and areas. It offers a model of the sports business and, where appropriate, the emergence, evolution and growth of prominent women's sports leagues are documented. This book is unique as there are no other academic publications that study and report the global ambitions of this special group of organizations in one volume. Readers such as college and university sports history, management, marketing and international business professors, students and researchers can use and apply the book, as either a teaching supplement, reference and/or literature source. It will also appeal to targeted groups beyond the academic community with strategic economic incentives to learn about sports capitalism, such as sports entrepreneurs and league officials.
