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Category=JHBS
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Product details
- ISBN 9780786437269
- Weight: 408g
- Dimensions: 152 x 229mm
- Publication Date: 30 Jul 2008
- Publisher: McFarland & Co Inc
- Publication City/Country: US
- Product Form: Paperback
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Leading scholars in sports communication tackle a wide range of subjects in these essays, including the ways in which people root for their teams, the consumption of sports information, and the uses of technology to cultivate fan communities. Taking an interdisciplinary approach through the fields of communication, psychology and telecommunications, this collection explores modern fans, their motives and culture, and their identification with sports and individual teams.
Instructors considering this book for use in a course may request an examination copy here.
The late Lawrence W. Hugenberg was a communication professor at Kent State University and had published on NASCAR and its fans. Paul M. Haridakis is an associate professor at Kent State University. He lives in Akron, Ohio. Adam C. Earnheardt is an assistant professor of communication studies and basic course director at Youngstown State University. His research interests include sports media effects, media ethics, and new media studies.
