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SPSS Guide for Tourism, Hospitality and Events Researchers

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AC 2nd
advanced SPSS techniques for hospitality research
Categorical Variable
Category=KNS
Category=WT
Chi Square Test
Data Editor Window
Data Set
Destination Experience
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_travel
Event-specific domains
Hospitality businesses
Hostel Guests
Importance Performance Grid
IPA Analysis
IPA Framework
IPA Grid
MDS Graph
mediation and moderation
Multiple Linear Regression
Multivariate Normality
nonparametric statistics
Null Hypothesis
parametric analysis
Perceived Destination Risk
quantitative research methods
Relative Indirect Effects
reliability and validity testing
Revisit Intention
Split File
SPSS
SPSS Data File
SPSS Guide
SPSS Menu
SPSS Output
statistical modelling
Tourism economics
Tourist Satisfaction
Vice Versa

Product details

  • ISBN 9780367236588
  • Weight: 760g
  • Dimensions: 174 x 246mm
  • Publication Date: 15 Dec 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations.

Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the industry today. It is followed by an examination of the SPSS procedures relating to the case study and various solutions are offered. The implementation of clear, step-by-step demonstrations on how to carry out statistical operations using a combination of screenshots, diagrams, and tables aids the reader’s understanding. Chapters close with thorough guidance on how to appropriately write up interpretations of the research in a report. Research implications and recommendations for tourism and hospitality businesses are also provided, to enable them to successfully create and manage research strategies in action.

Adopting an interdisciplinary perspective and written by a range of industry experts from all over the globe, this book will be essential for all students and researchers in the field of tourism, hospitality, and events as well as all those in related fields with an interest in statistical data analysis.

About

Rahul Pratap Singh Kaurav is an Assistant Professor in Marketing and Tourism Management at the Prestige Institute of Management, Gwalior, India.

Dogan Gursoy is the Taco Bell Distinguished Professor in Hospitality Business Management in the School of Hospitality Business Management, Washington State University, USA.

Nimit Chowdhary is a Professor at the Department of Tourism and Hospitality Management, Jamia Millia Islamia, New Delhi, India.