Staging a Comeback

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1980s
A01=Peter C. Kunze
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animated film
animation
Author_Peter C. Kunze
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branding
Category1=Non-Fiction
Category=APFA
Category=ATFA
Category=JBCT
Category=JFD
Category=KNT
COP=United States
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disney
disney dark age
disney renaissance
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eq_nobargain
eq_non-fiction
eq_society-politics
film studies
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history
Language_English
marketing
media
media studies
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softlaunch
the beauty and the beast
the lion king
the little mermaid

Product details

  • ISBN 9781978827820
  • Weight: 458g
  • Dimensions: 156 x 235mm
  • Publication Date: 15 Sep 2023
  • Publisher: Rutgers University Press
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
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In the early 1980s, Walt Disney Productions was struggling, largely bolstered by the success of its theme parks. Within fifteen years, however, it had become one of the most powerful entertainment conglomerates in the world. Staging a Comeback: Broadway, Hollywood, and the Disney Renaissance argues that far from an executive feat, this impressive turnaround was accomplished in no small part by the storytellers recruited during this period. Drawing from archival research, interviews, and textual analysis, Peter C. Kunze examines how the hiring of theatrically trained talent into managerial and production positions reorganized the lagging animation division and revitalized its output. By Aladdin, it was clear that animation—not live action—was the center of a veritable "renaissance" at Disney, and the animated musicals driving this revival laid the groundwork for the company's growth into Broadway theatrical production. The Disney Renaissance not only reinvigorated the Walt Disney Company but both reflects and influenced changes in Broadway and Hollywood more broadly.
PETER C. KUNZE is an assistant professor of communication at Tulane University. He is the editor or coeditor of several books, including The Films of Wes Anderson: Critical Essays on an Indiewood IconAmerican-Australian Cinema: Transnational Connections, and Taking a Stand: Contemporary US Stand-Up Comedians as Public Intellectuals.

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