Statistics for Marketing and Consumer Research
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A01=Mario Mazzocchi
analysis
Author_Mario Mazzocchi
Category=KJSM
consumer behaviour
data collection
data management
data sets
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
multivariate analysis
sampling
Structural equation modelling
testing
Product details
- ISBN 9781412911214
- Weight: 860g
- Dimensions: 170 x 242mm
- Publication Date: 22 May 2008
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Hardback
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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.
The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:
- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)
- 136 multiple choice questions for tests
This is augmented by in-depth discussion of topics including:
- Sampling
- Data management and statistical packages
- Hypothesis testing
- Cluster analysis
- Structural equation modelling
Mario Mazzocchi is Associate Professor in Statistics and Economics at the Department of Statistical Sciences of the University of Bologna. He is also Visiting Research Fellow at the University of Reading, where he has previously served as a lecturer in Applied Economics and Consumer Behaviour. He is currently a consultant to FAO on nutrition policies, and has been appointed by the European Commission as a permanent member of the group of experts on the evaluation of the EU School Fruit Scheme. He is Associate Editor of the journal Food Policy. He has led research teams of the University of Bologna in four EC-funded research projects. He has published two books(Fat Economics and Statistics for Marketing and Consumer Research) and about 40 articles in international refereed papers on a variety of applied economics topics, including consumer research, policy evaluation, health economics, tourism economics, time series econometrics.
