A01=Grant Leboff
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Author_Grant Leboff
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business marketing
Category1=Non-Fiction
Category=KJMV7
Category=KJSM
COP=United Kingdom
customer engagement
Delivery_Delivery within 10-20 working days
digital marketing
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eq_business-finance-law
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eq_nobargain
eq_non-fiction
Language_English
marketing communications
online marketing
PA=Available
Price_€20 to €50
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softlaunch
Product details
- ISBN 9780749471088
- Weight: 382g
- Dimensions: 156 x 234mm
- Publication Date: 03 Feb 2014
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
Grant Leboff is the founder of Sticky Marketing Ltd., a consultancy which advises clients on sales and marketing strategies, building their brand and positioning it as market leader in their particular sector. A regular speaker at conferences around the world, he is also a contributor to many business magazines and newspapers including, The Daily Telegraph, The Independent, and The Financial Times. Grant is also the author of the best-selling book, Sales Therapy, published by Wiley.
