A01=Madhavi Murty
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Author_Madhavi Murty
authoritarian nationalism
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Bharatiya Janata Party
Caste
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Category=JF
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contemporary India
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corporate leaders
Culture
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development
emergence
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film
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Hindu nationalism
Hinduism
identity politics
Indian
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love
media
mediascapes
mobility
Modi
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neoliberalism
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Political Economy
political leaders
popular culture
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prime minister Modi
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renewal
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spectacular realism
Product details
- ISBN 9781978828759
- Weight: 4g
- Dimensions: 156 x 235mm
- Publication Date: 13 May 2022
- Publisher: Rutgers University Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Stories that Bind: Political Economy and Culture in New India examines the assertion of authoritarian nationalism and neoliberalism; both backed by the authority of the state and argues that contemporary India should be understood as the intersection of the two. More importantly, the book reveals, through its focus on India and its complex media landscape that this intersection has a narrative form, which author, Madhavi Murty labels spectacular realism. The book shows that the intersection of neoliberalism with authoritarian nationalism is strengthened by the circulation of stories about "emergence," "renewal," "development," and "mobility" of the nation and its people. It studies stories told through film, journalism, and popular non-fiction along with the stories narrated by political and corporate leaders to argue that Hindu nationalism and neoliberalism are conjoined in popular culture and that consent for this political economic project is crucially won in the domain of popular culture.
Moving between mediascapes to create an archive of popular culture, Murty advances our understanding of political economy through material that is often seen as inconsequential, namely the popular cultural story. These stories stoke our desires (e.g. for wealth), scaffold our instincts (e.g. for a strong leadership) and shape our values.
Moving between mediascapes to create an archive of popular culture, Murty advances our understanding of political economy through material that is often seen as inconsequential, namely the popular cultural story. These stories stoke our desires (e.g. for wealth), scaffold our instincts (e.g. for a strong leadership) and shape our values.
MADHAVI MURTY is an assistant professor in the feminist studies department at the University of California, Santa Cruz.
