Storytelling beyond the Scoreboard

Regular price €102.99
Quantity:
Will Deliver When Available
Will Deliver When Available
14 days return policy Shipping & Delivery
A01=Jean-Jacques Taylor
A01=Nicole Kraft
athletes
Author_Jean-Jacques Taylor
Author_Nicole Kraft
broadcast
case studies
Category=KNSG
Category=KNTP2
college sports
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
esports
ethics
feature
forthcoming
interviewing
mass communication
media studies
news
op-ed
reporting
scandal
social media
TV
writing

Product details

  • ISBN 9798216278719
  • Dimensions: 152 x 229mm
  • Publication Date: 09 Jul 2026
  • Publisher: Bloomsbury Publishing Plc
  • Publication City/Country: US
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns

Welcome to the world of sports writing, where success lies in the trust established between journalists, athletes, coaches, and other personnel who make magic, both on the field and off it.

Acclaimed sports journalists Nicole Kraft and Jean-Jacques Taylor deliver a behind-the-scenes look at the challenges and triumphs of capturing and communicating sporting events. Beyond statistics and scores that dominate headlines, sports journalism is about sharing the stories of the teams, players, coaches, administrators, executives, topics, controversies, and individual events.

Learning the artistry of sports writing, you will learn to showcase the narratives, emotions, and human stories that shape the games. The authors teach essential skills, including:
- Asking the right questions and listening carefully to the answers
- Building relationships with players, coaches, and staff
- Excelling at storytelling that engages readers
- Reaching audiences through social media
- Leveraging the power of AI in ethical ways

Discussion questions and actual assignments will help you build relationships and hone your journalism skills from day one, empowering you to uncover stories that excite and engage readers on a profound level.

Nicole Kraft is a Professor of Journalism Practice at The Ohio State University, USA. She also directs Ohio State’s Sports and Society Institute. An award-winning writer, she covers sports for the Associated Press and Columbus Dispatch, and sports media for Forbes.com. Kraft is the author of Always Get the Name of the Dog, Writing Fabulous Features and 100 Years in Harness, and co-editor of Teaching Media Ethics. She was named the 2023 Scripps-Howard Journalism Teacher of the Year.

Jean-Jacques Taylor is an Adjunct Lecturer of Journalism at Southern Methodist University, USA, and president of JJT Media Group. A veteran Dallas-Fort Worth sports journalist, he co-hosts the JacquesTalk Podcast and contributes to ESPN Radio. Since 1995, Taylor has covered the Dallas Cowboys in various capacities, reporting from 23 Super Bowls, eight Pro Football Hall of Fame inductions, two World Series, two NBA Finals, a Stanley Cup Finals, and the 2010 Vancouver Olympics. He is the author of Coach Prime: Deion Sanders and the Making of Men, Game of My Life Dallas Cowboys, and Dak, Zeke and a New Cowboys’ Era in Big D.

More from this author