A01=Stephen Holloway
advanced airline revenue modelling
air transport economics
Aircraft Utilisation
airline financial analysis
ALF
Author_Stephen Holloway
Average Stage Length
aviation management theory
Booking Curve
Booking Request
capacity optimisation strategies
Category=KCVQ
Category=KJM
Category=KNG
City Pair Markets
Code Sharing Partner
Community Air Carrier
demand forecasting aviation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
EU Single Market
Fare Class
Fare Products
Fleet Planning
graduate aviation studies
Larger Aircra
Load Factor
MRO
MRO Activity
Network Carriers
Non-stop Service
Nonstop Service
Preferred Departure Times
Revenue Management
Service Price Offer
Smaller Aircra
Vice Versa
Wright Brothers
Product details
- ISBN 9780754672586
- Weight: 1120g
- Dimensions: 174 x 246mm
- Publication Date: 28 Sep 2008
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. The fundamental structure of earlier editions, now widely used as a framework for air transport management courses, nonetheless remains unchanged. Part 1 of the book provides a strategic context within which to consider the industry's economics. Part 2 is built around a simple yet powerful model that relates operating revenue to operating cost; it examines the most important elements in demand and traffic, price and yield, output and unit cost. Part 3 probes more deeply into three critical aspects of capacity management: network management; fleet management; and revenue management. Part 4 concludes the book by exploring relationships between unit revenue, unit cost, yield, and load factor. Straight and Level has been written primarily for masters-level students on aviation management courses. The book should also be useful to final year undergraduates wanting to prepare for more advanced study. Amongst practitioners, it will appeal to established managers moving from functional posts into general management. More broadly, anyone with knowledge of the airline industry who wants to gain a deeper understanding of its economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.
Steve Holloway is a former investment banker who has worked as an independent consultant since the early 1990s. He was educated at the London School of Economics, the University of Southern California, and Cranfield. As well as vocational qualifications in the financial services and travel industries, Steve holds advanced degrees in systems management and air transport management.
