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Strategic Analysis

Andrea Beretta Zanoni
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Action Plan
arenas
Author_Andrea Beretta Zanoni
Business Processes
CAPM Estimate
Category=KC
Category=KJC
Category=KJK
Category=KJMD
Category=KJU
competences
competitive
Competitive Arena
COMPETITIVE DESIGN
competitive dynamics
Competitive Objectives
Competitive Structure
confi
decision-making models
Dynamic Capabilities
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Gdp Growth Trend
guration
High Potential Resources
Macro Activities
Minimum Effi Cient Scale
nancial
organizational competitiveness
Pe Rc
qualitative analysis methods
resource-based view
rms
scenario
scenario planning
Secondary Competitors
space
Strategic Archetypes
Strategic Competences
Strategic Design
Strategic Differential
Strategic Phenomena
Strategic Plan
strategic planning in creative industries
Strategy Clock
structure
Te Ch
Va Ti
VRIO Framework
Working Capital

Product details

  • ISBN 9780415880633
  • Weight: 430g
  • Dimensions: 152 x 229mm
  • Publication Date: 25 Aug 2011
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects.

Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

About Andrea Beretta Zanoni
Andrea Beretta Zanoni is Full Professor of Business Economics and Business Strategy at the University of Verona. His studies are mainly focused on business strategy and intangible resources and has written several books and articles. He is member of AIDEA (Accademia Italiana di Economia Aziendale), the Strategic Management Society, the European Corporate Governance Institute and the CISEPS (Center for Interdisciplinary Studies in Economics, Psychology and Social Sciences) of the University of Milan Bicocca. He has taken part as key speaker to several Italian and international conferences.

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