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Strategic Analysis

Jonathan Gander
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Baumol's Cost Disease
Baumol’s Cost Disease
Bespoke Singularities
Blockbuster Strategy
Category=KC
Category=KJ
Category=KJC
Category=KJM
Category=KJVX
Category=KNS
Category=KNT
Competition
competitive strategy models
Couture Fashion Designers
Creative Industries
Creative Management
creative sector management
Cultural Economy
Cultural Industries
Cultural Industries Perspective
Digital Games
Digital Games Industry
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eq_business-finance-law
eq_isMigrated=1
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eq_nobargain
eq_non-fiction
Experience Providers
experiential product strategy
Film
Firm's Business Model
Firm’s Business Model
Freemium Business Model
Games Developed
Grand Theft Auto
HMS Beagle
innovation in media enterprises
Liverpool Football Club
market positioning frameworks
Media
Membership Services
Multi-sided Platform
organisational analysis methods
PESTEL Analysis
Production Practices
RBT
Reproducible Products
Strategic Analysis
Strategic Diagnosis
strategic frameworks for creative industries
Strategy
Strategy Curve
Strategy Diagnosis
Swot Framework
UK Tour
Uncertain Product Demand

Product details

  • ISBN 9781138185265
  • Weight: 360g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Feb 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition.

In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector.

This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.
About Jonathan Gander
Jonathan Gander is Head of the Department of Creative and Cultural Industries at Kingston School of Art, Kingston University, London. Recent publications include papers on business model innovation (Advances in Strategic Management) creative project management (Management Decision) and fashion designer entrepreneurship (Industry and Innovation).　 He holds a Politics degree from the University of Sheffield, an MBA from Westminster University and a PhD in Creative and Cultural Industries from King’s College London.　　

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