Strategic Communication for Organizations
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A01=Jennifer H. Waldeck
A01=Sara LaBelle
Age Group_Uncategorized
Age Group_Uncategorized
ambition
Author_Jennifer H. Waldeck
Author_Sara LaBelle
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brand
brand loyalty
brand messaging
branding
business
business communication
business writing
campaign
Category1=Non-Fiction
Category=CB
Category=GTC
Category=KJP
commercial writing
communication
communication campaign
communication styles
consumer
COP=United States
corporate communication
corporate culture
corporate social responsibility
customer communication
Delivery_Delivery within 10-20 working days
economics
entrepreneur
eq_bestseller
eq_business-finance-law
eq_dictionaries-language-reference
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical commerce
Language_English
leadership
management
market analysis
marketing
marketing campaign
marketing strategy
media
message design
nonfiction
PA=Available
Price_€50 to €100
PS=Active
public relations
social media
softlaunch
success
Product details
- ISBN 9780520298521
- Weight: 635g
- Dimensions: 191 x 235mm
- Publication Date: 11 Feb 2020
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.
Grounded in scholarship and organizational cases, this textbook:
Grounded in scholarship and organizational cases, this textbook:
- focuses on message design
- provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
- explores how theory and research can be synthesized to inform modern communication-based campaigns
Sara LaBelle is Assistant Professor in the School of Communication at Chapman University. In addition to teaching undergraduate and graduate courses in strategic and corporate communication, she has published research on health information campaigns and the teaching-learning process.
Jennifer H. Waldeck is Associate Professor in the School of Communication at Chapman University. She has published four books and conducts research in organizational and instructional communication. She has provided consulting services for numerous organizations.
