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Strategic International Marketing

Leonidas C. Leonidou | Constantine S. Katsikeas | Constantinos N. Leonidou | Bilge Aykol | Thomas Fotiadis
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A01=Bilge Aykol
A01=Constantine S. Katsikeas
A01=Constantinos N. Leonidou
A01=Leonidas C. Leonidou
A01=Thomas Fotiadis
Author_Bilge Aykol
Author_Constantine S. Katsikeas
Author_Constantinos N. Leonidou
Author_Leonidas C. Leonidou
Author_Thomas Fotiadis
Category=KJBX
Category=KJS
Digital transformation
Digital transformation in international marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
forthcoming
global marketing
Global marketing decision-making
Global marketing theory and practice
International market analysis and strategy
international marketing
International marketing frameworks and diagnostics
International marketing sustainability and ethics
marketing
marketing strategy
marketing textbook
strategic international marketing
Strategic marketing in global markets

Product details

  • ISBN 9781529768701
  • Dimensions: 189 x 246mm
  • Publication Date: 12 Dec 2026
  • Publisher: SAGE Publications Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, showing how organisations make effective decisions across diverse economic, cultural and institutional contexts.

The text covers core international marketing topics alongside key strategic issues such as digital transformation, sustainability, innovation, ethics and new product development. Throughout, students are guided through practical diagnostic tools that support market assessment, strategic decision-making and performance evaluation. End-of-chapter diagnostics and applied frameworks help reinforce learning and support coursework, exams and group projects.

Written in a clear, accessible style, the book is ideal for upper-level undergraduate courses in international marketing and strategic marketing. Its structured approach makes complex concepts manageable while maintaining analytical depth.

A selection of instructor resources, including test banks, PowerPoint slides and an instructor manual, further supports teaching and learning.
About Bilge Aykol | Constantine S. Katsikeas | Constantinos N. Leonidou | Leonidas C. Leonidou | Thomas Fotiadis
Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory at the Department of Production Engineering and Management of the Democritus University of Thrace. He holds a post-doctoral degree in modern advanced statistical methods for the science of marketing and a Ph.D. in marketing (High Technology). In addition, he holds an M.Sc. in business administration, and an M.Sc. in business computing. His first degree is in economic science. He has more than 22 years of teaching experience at both undergraduate and postgraduate level, in Greek and International Universities and Higher Technological Institutions. Thomas Fotiadis’ scientific work has been published in international scientific journals, including the Journal of World Business, the Journal of Tourism Management, the Journal of International Marketing, the Journal of International Business Review, the Psychology & Marketing Journal, and the Journal of Applied Business Research.  He has published more than 100 articles in journals, international conferences and book chapters. Additionally, he has published Strategic Marketing for High Technology Products: An Integrated Approach (Routledge, 2018), Marketing and Supply Chain Management: A Systemic Approach (Routledge, 2017), The Customer Value Chain: Integrating Marketing and Supply Chain Management (Routledge, 2021), and he has edited and authored numerous scientific books in the field of marketing (in the Greek language).  

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