Strategic Issues in International Retailing
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advanced retail strategy case studies
ahold
Albert Heijn
Boots Brands
Boots Group
Boots Retail
Boots Stores
brand
Category=KJK
Category=KJS
consumer behaviour in retail
cross-border retail operations
Emerging Markets
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
first
format
formulae
global retail expansion
Grand Optical
Het Financieele Dagblad
hypermarket
Hypermarket Format
international market entry methods
International Retailing
internationalization
Massimo Dutti
Multi-channel Strategy
Pa Ce
Pe Ci
Pr Om
process
Retail Formula
Retail Internationalization Process
retail management theory
retail strategy analysis
royal
Royal Ahold
store
Te Ch
Tesco Branded
Ti Ti
Tr Od
UK Store
Va Ri
Va Ti
Product details
- ISBN 9780415343718
- Weight: 430g
- Dimensions: 156 x 234mm
- Publication Date: 29 Jun 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.
Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
John Dawson, Roy Larke, Masao Mukoyama
