A01=Cliff Bowman
A01=David C. Asch
Author_Cliff Bowman
Author_David C. Asch
business
Category=KJM
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
management
strategic management
strategy
Product details
- ISBN 9780333387658
- Weight: 673g
- Dimensions: 155 x 235mm
- Publication Date: 01 Jun 1987
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
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This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
