Strategic Management

Regular price €82.99
A01=Cliff Bowman
A01=David C. Asch
Author_Cliff Bowman
Author_David C. Asch
business
Category=KJM
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
management
strategic management
strategy

Product details

  • ISBN 9780333387658
  • Weight: 673g
  • Dimensions: 155 x 235mm
  • Publication Date: 01 Jun 1987
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Paperback
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This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.