Strategic Management and Online Selling
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A01=Susanne Royer
advantage
Author_Susanne Royer
B2C e-commerce strategies
capabilities
capability
Category=KJC
Category=KJE
Category=KJS
competitive
Competitive Advantage Realization
competitive strategy theory
concepts
Customer's PC
Customer’s PC
digital business models
Digital Goods
digital goods consumption
Direct Network Effects
Downloadable Music
dynamic
Dynamic Capabilities
Dynamic Capabilities Approach
Dynamic Capabilities Perspective
Dynamic Capabilities View
Dynamic Strategies
E-business Research
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Indirect Network Effects
Innovative Marketing
intangible asset management
Internet Firms
iTunes Music Store
Language Specific Adaptations
Non-material Products
online service innovation
perspective
Positioning Options
Proprietary Content
realization
Resource Imitability
Search Possibilities
Ship Owners
Strategic Management
Strategic Management Concepts
strategic management of web-based services
Strategic Management Theory
theories
view
Product details
- ISBN 9780415652001
- Weight: 385g
- Dimensions: 156 x 234mm
- Publication Date: 02 Nov 2012
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
