Strategic Management Methodology
Product details
- ISBN 9781567206296
- Publication Date: 03 Jan 2004
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Strategic planning methodology is the application of strategic management theory to practice. This book is about the process of strategic management in action, and is firmly grounded, unlike many works on the subject, in both strategic management theory and empirical research. This is what planning professionals and strategic management scholars have long sought—a firm methodological connection between strategic management theory and its daily practice in management. This comprehensive reference handbook covers such critical issues as the application of information technology to planning; the roles and responsibilities of various parties, including the board of directors, CEO, COO, line managers, and planning managers; administrative management of the planning process; integration of near and long-term planning; assessment of the firm's external environment; and the planning manager's role in corporate restructuring, including acquisitions, divestments, mergers, alliances, and joint ventures.
C. W. RONEY is the managing principal of Commercial Planning Associates in Wilson, North Carolina, and Associate Professor of Management at North Carolina Wesleyan College. As a senior corporate executive, strategic planner, and management consultant, Roney has been active in many industries and businesses of all sizes. He is a recognized expert in strategic planning methods for cyclical industries.
